Choosing an appropriate domain name is very important
First and foremost, when it comes to domain names, try to stay away from the silly, stupid, ridiculous, or clever. Keep your domain name simple and make it something your customers can remember if they lose the link to your business website.
• Grab the domain name you need for your business
• With hundreds of thousands of domains sold, we’ve got one waiting for you
• Protection: buy a domain safe from illegal registrations, shady transfers, and fake sites
Take note that, while your domain name is with an economy hosting company, it may seem like the least expensive way to go, it may also get you dropped from certain search engines. Some search engines ignore domain addresses that reside on these ‘free economy servers’ or on the ‘cheap cloud-based servers’.
Even if your site is recognized and considered by search engines, a professional domain name that uses your primary company name or associated words is likely to get more attention and be considered as a stable business by your prospective customers.
Purchasing domain names are not that expensive and can cost as little as $8 and there are many companies that can register the name for you, provided it is available and has not already been used by another company.
Using Keywords In Domain Manes Is Recommended
Using one of your keywords in your domain name can increase your visibility and score on some search engines. For example, yourdomain.com could be more effective than your-domain-here.com, if that domain name was available.
You might also choose to establish more than one domain name using keywords and then link your ‘doorway’ domain sites to your primary site. But you will have to pay for each of the domain names and also the monthly hosting fees that would be associated with them. It all depends on the type and size of your business and your competition.
Keep in mind that some search engines disregard ‘doorway’ sites. So put at least a page of content on the doorway site with some useful information and then link it to your primary site. But don’t design it as an empty page. Make sure your site domain is relevant so as to:
• Increased customer conversion
• Puts you ahead of the competition
• Simplifies your brand
• Provides a new level of security
You can have one, three, five, or even more email addresses that all contain your business name, and give your business a professional feel. When customers get emails from you@yourdomain.com they feel as if they are dealing with a stable, professional business operation.
No need for customers to understand how you manage all your email boxes on your domain. They just need to feel your business is dependable and reputable.
Pro’s:
- Professional domain name with integrated emails looks professional
- Increase your company’s online presence
- Your domain name will be memorable.
- You’ll have a strong brand.
Cons:
- You’ll have to pay more money for advertising and marketing
- Poor domain names can make it difficult for customers to find your website
Conclusion
Selecting a .com domain name will give you the best chance of global ranking, promote authority for your product or service, plus you can have the most recognized and trusted web address for your business.